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Marketing 4.0 : moving from traditional to digital by Language: engl
Publication details: Hoboken, NJ John Wiley 2017
Availability: Items available for loan: Library Services (1)Class number: 658.8 KOT.
Principles of marketing by
Edition: 18th
Language: English
Publication details: Harlow Pearson 2020
Online resources:
Availability: Items available for loan: Library Services (1).
Marketing management / Philip Kotler ; Kevin Lane Keller ; Alexander Chernev. by
Edition: 16th Global
Publisher: Harlow, England : Pearson, 2022
Online resources:
Availability: Items available for loan: Library Services (1).
Digital marketing / Dave Chaffey and Fiona Ellis-Chadwick by
Edition: 8th
Publisher: Harlow : Pearson, 2022
Other title:
  • Digital marketing : strategy, implementation and practice.
Availability: Items available for loan: Library Services (3)Class number: 658.872 CHA, ... Not available: Library Services: Ordered (3).
The SAGE handbook of international marketing by Language: English
Publication details: London SAGE 2009
Online resources:
Availability: Items available for loan: Library Services (1).
Cross-cultural marketing / Robert Rugimbana and Sonny Nwankwo by Language: English
Publication details: London : Thomson, 2003
Availability: Items available for loan: Library Services (1)Class number: 658.8 CRO.
Principles of direct, database and digital marketing by
Edition: 5th
Language: engl
Publication details: Harlow Pearson 2014
Availability: Items available for loan: Library Services (1)Class number: 658.84 TAP.
Marketing strategies : a twenty-first century approach by Language: engl
Publication details: Harlow FT Prentice Hall 2004
Availability: Items available for loan: Library Services (1)Class number: 658.8101 RAN.
Foundations of marketing / John Fahy and David Jobber by
Edition: 7th
Publication details: London : McGraw Hill Education, 2022
Availability: Items available for loan: Library Services (1)Class number: 658.8 JOB.
Principles of direct, database and digital marketing by
Edition: 5th
Language: English
Publication details: Harlow Pearson 2014
Online resources:
Availability: Items available for loan: Library Services (1).
Direct and interactive marketing by Language: English
Publication details: Oxford Oxford University Press 2001
Availability: Items available for loan: Library Services (2)Class number: 658.84 SAR, ...
Direct and digital marketing in practice by
Edition: 3rd
Language: English
Publication details: London Bloomsbury 2017
Availability: Items available for loan: Library Services (3)Class number: 658.872 THO, ...
Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles by
Edition: 3rd
Language: English
Publication details: London : Kogan Page, 2022
Availability: Items available for loan: Library Services (1)Class number: 658.82702854678 ROW.
Social media marketing : a strategic approach by Language: English
Publication details: Australia South-Western Cengage Learning 2013
Online resources:
Availability: Items available for loan: Library Services (1).
Essentials of marketing by Language: English
Publication details: Oxford Oxford University Press 2013
Availability: Items available for loan: Library Services (2)Class number: 658.8 BAI, ...
Marketing: principles and practice by
Edition: 4th
Language: English
Publication details: Harlow FT Prentice Hall 2001
Availability: Items available for loan: Library Services (2)Class number: 658.8 ADC, ...
Marketing strategy : a decision-focused approach by
Edition: 8th
Language: engl
Publication details: New York N.Y. McGraw Hill 2014
Availability: Items available for loan: Library Services (1)Class number: 658.8 WAL.
Introduction to marketing by
Edition: 11th ed.
Publication details: Mason [Ohio] South-Western Cengage Learning 2011
Availability: Items available for loan: Library Services (1)Class number: 658.8 MCD.
Leading edge marketing : turning technology into value by Language: English
Publication details: New York Business Expert Press 2014
Online resources:
Availability: Items available for loan: Library Services (1).
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