Digital branding : a complete step-by-step guide to strategy, tactics, tools and measurement / Daniel Rowles
Language: English Publication details: London : Kogan Page, 2022. Edition: 3rdDescription: xv, 216 pages : illustrations ; 24 cmISBN: 9781398603189Subject(s): Branding (Marketing) | Internet marketingDDC classification: 658.82702854678 ROW Summary: The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. This edition features content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.82702854678 ROW (Browse shelf(Opens below)) | Available | 74013498 |
Includes bibliographical references and index.
The book delivers a robust framework for planning, brand identity, channel selection and measuring the effectiveness of campaigns, and includes lessons from the BBC, Imperial College London and Hootsuite. This edition features content on brand authenticity, ethics and meaning, as well as updates on social media regulations and social media platforms such as TikTok.
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