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Direct and digital marketing in practice

By: Thomas, Brian [1938-]Contributor(s): Housden, MatthewLanguage: English Publication details: London Bloomsbury 2017 Edition: 3rdDescription: 526 pages : illustrations ; 24 cmISBN: 1472939093Subject(s): Direct marketing | Internet marketingSummary: 9781472939098Summary: Includes bibliographical references and index.Summary: This book explains in detail the powerful offline and online techniques available to direct marketers today. It includes reference tools, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context.Summary: 2019
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.872 THO (Browse shelf(Opens below)) Available 74004848
Standard loan Library Services Main collection Print books 658.872 THO (Browse shelf(Opens below)) Available 74004849
Standard loan Library Services Main collection Print books 658.872 THO (Browse shelf(Opens below)) Available 74004850

9781472939098

Includes bibliographical references and index.

This book explains in detail the powerful offline and online techniques available to direct marketers today. It includes reference tools, presenting detailed explanations of key concepts with practical examples and case studies. The book ensures that each point is relevant and memorable, and made in a real-world context.

2019

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