| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.8 CHA (Browse shelf(Opens below)) | Available | 74007786 |
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9781137326003
Includes bibliographical references and index.
Small Business Marketing uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact of e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy.
2021
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