Small business marketing (Record no. 42643)
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000 -LEADER | |
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fixed length control field | 01169cam a2200241 4500 |
001 - CONTROL NUMBER | |
control field | 113732600X |
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
fixed length control field | 210928t2014 xxu||||| |||| 00| 0 eng d |
020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
International Standard Book Number | 113732600X |
041 ## - LANGUAGE CODE | |
Language code of text/sound track or separate title | eng |
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER | |
Universal Decimal Classification number | 658.8 |
100 ## - MAIN ENTRY--PERSONAL NAME | |
Personal name | Chaston, Ian |
245 #0 - TITLE STATEMENT | |
Title | Small business marketing |
250 ## - EDITION STATEMENT | |
Edition statement | 2nd |
260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
Place of publication, distribution, etc. | Basingstoke |
Name of publisher, distributor, etc. | Palgrave Macmillan |
Date of publication, distribution, etc. | 2014 |
300 ## - PHYSICAL DESCRIPTION | |
Extent | xiii, 296 pages : illustrations ; 24 cm |
520 ## - SUMMARY, ETC. | |
Summary, etc. | 9781137326003 |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Includes bibliographical references and index. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | Small Business Marketing uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact of e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy. |
520 ## - SUMMARY, ETC. | |
Summary, etc. | 2021 |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Marketing--Management |
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
Topical term or geographic name entry element | Small business marketing |
Withdrawn status | Lost status | Damaged status | Not for loan | Collection | Home library | Current library | Shelving location | Date acquired | Cost, normal purchase price | Total Checkouts | Full call number | Barcode | Date last seen | Date last checked out | Cost, replacement price | Price effective from | Koha item type |
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Print books | Library Services | Library Services | Main collection | 09/01/2023 | 29.99 | 1 | 658.8 CHA | 74007786 | 15/02/2023 | 06/02/2023 | 29.99 | 09/01/2023 | Standard loan |