Regent's University London Library
& Media Services Catalogue

Small business marketing (Record no. 42643)

MARC details
000 -LEADER
fixed length control field 01169cam a2200241 4500
001 - CONTROL NUMBER
control field 113732600X
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 210928t2014 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 113732600X
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title eng
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Chaston, Ian
245 #0 - TITLE STATEMENT
Title Small business marketing
250 ## - EDITION STATEMENT
Edition statement 2nd
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Basingstoke
Name of publisher, distributor, etc. Palgrave Macmillan
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent xiii, 296 pages : illustrations ; 24 cm
520 ## - SUMMARY, ETC.
Summary, etc. 9781137326003
520 ## - SUMMARY, ETC.
Summary, etc. Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Small Business Marketing uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact of e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy.
520 ## - SUMMARY, ETC.
Summary, etc. 2021
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing--Management
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Small business marketing
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Date last checked out Cost, replacement price Price effective from Koha item type
        Print books Library Services Library Services Main collection 09/01/2023 29.99 1 658.8 CHA 74007786 15/02/2023 06/02/2023 29.99 09/01/2023 Standard loan

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