Regent's University London Library
& Media Services Catalogue

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Holdings
Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.8 BRA (Browse shelf(Opens below)) Available 74001688
Standard loan Library Services Main collection Print books 658.8 BRA (Browse shelf(Opens below)) Available 71001611
Standard loan Library Services Main collection Print books 658.8 BRA (Browse shelf(Opens below)) Available 61000603
Standard loan Library Services Main collection Print books 658.8 BRA (Browse shelf(Opens below)) Available 61000601
Standard loan Library Services Main collection Print books 658.8 BRA (Browse shelf(Opens below)) Available 17016300

0273695592

Includes bibliographical references and index.

Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.

2016

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