Regent's University London Library
& Media Services Catalogue

Principles of marketing (Record no. 38289)

MARC details
000 -LEADER
fixed length control field 00886cam a2200229 4500
001 - CONTROL NUMBER
control field 0273695592
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 060815t2006 xxu||||| |||| 00| 0 eng d
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273695592
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title engl
080 ## - UNIVERSAL DECIMAL CLASSIFICATION NUMBER
Universal Decimal Classification number 658.8
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name Brassington, Frances
245 #0 - TITLE STATEMENT
Title Principles of marketing
250 ## - EDITION STATEMENT
Edition statement 4th
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Harlow
Name of publisher, distributor, etc. Pearson Education Ltd
Date of publication, distribution, etc. 2006
300 ## - PHYSICAL DESCRIPTION
Extent xxxi, 1264 pages : illustrations ; 26 cm
520 ## - SUMMARY, ETC.
Summary, etc. 0273695592
520 ## - SUMMARY, ETC.
Summary, etc. Includes bibliographical references and index.
520 ## - SUMMARY, ETC.
Summary, etc. Brassington and Pettitt’s Principles of Marketing has proven to be hugely popular with first-time marketing students – leading them painlessly through their course from basic principles such as ‘what product should I market?’ to more specialised topics such as ‘Relationship Marketing’.
520 ## - SUMMARY, ETC.
Summary, etc. 2016
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing
700 ## - ADDED ENTRY--PERSONAL NAME
Personal name Pettitt, Stephen
Holdings
Withdrawn status Lost status Damaged status Not for loan Collection Home library Current library Shelving location Date acquired Cost, normal purchase price Total Checkouts Full call number Barcode Date last seen Cost, replacement price Price effective from Koha item type
        Print books Library Services Library Services Main collection 09/01/2023 43.99   658.8 BRA 74001688 09/01/2023 43.99 09/01/2023 Standard loan
        Print books Library Services Library Services Main collection 09/01/2023 43.99   658.8 BRA 71001611 09/01/2023 43.99 09/01/2023 Standard loan
        Print books Library Services Library Services Main collection 09/01/2023 43.99   658.8 BRA 61000603 09/01/2023 43.99 09/01/2023 Standard loan
        Print books Library Services Library Services Main collection 09/01/2023 43.99   658.8 BRA 61000601 09/01/2023 43.99 09/01/2023 Standard loan
        Print books Library Services Library Services Main collection 09/01/2023 43.99   658.8 BRA 17016300 09/01/2023 43.99 09/01/2023 Standard loan

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