| 000 | 02643nam a22002898i 4500 | ||
|---|---|---|---|
| 001 | 51033 | ||
| 003 | StDuBDS | ||
| 005 | 20241028145146.0 | ||
| 008 | 240619s2024 caua f b 001|0|eng|d | ||
| 020 |
_a9781071942260 _c123.00 |
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| 040 |
_aStDuBDS _beng _erda _cStDuBDS _dStDuBDSZ |
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| 082 | 0 | 4 | _a658.421 NEC |
| 100 | 1 |
_aNeck, Heidi M. _eauthor |
|
| 245 | 1 | 0 |
_aEntrepreneurship : _bthe practice and mindset / _cHeidi M. Neck, Christopher P. Neck, Emma L. Murray. |
| 250 | _a3rd. | ||
| 250 | _aInternational student edition. | ||
| 264 | 1 |
_aThousand Oaks : _bSage, _c2024. |
|
| 300 |
_axxxvii, 556 pages : _billustrations (colour) ; _c28 cm |
||
| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPART I: Entrepeneurship is a life skill ~ Chapter 1: Practicing Entrepreneurship -- Chapter 2: Activating an Entrepreneurial Mindset-- Chapter 3: Creating and Recognizing New Opportunities -- PART II: Creating and developing opportunities ~ Chapter 4: Using Design Thinking -- Chapter 5: Building Business Models -- Chapter 6: Developing Your Customers -- Chapter 7: Testing and Experimenting With New Ideas -- Chapter 8: Developing Networks and Building Teams -- Chapter 9: Creating Revenue Models -- PART III: Evaluating and acting on opportunities ~ Chapter 10: Planning for Entrepreneurs -- Chapter 11: Anticipating Failure -- PART IV: Supporting new opportunities ~ Chapter 12: Bootstrapping and Crowdfunding for Resources -- Chapter 13: Financing for Startups -- Chapter 14: Navigating Legal and IP Issues -- Chapter 15: Engaging Customers Through Marketing -- Chapter 16: Supporting Social Entrepreneurship -- | |
| 520 | 8 | _a'Entrepreneurship: The Practice and Mindset' catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to start-ups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills. | |
| 650 | 0 | _aEntrepreneurship. | |
| 700 | 1 |
_aNeck, Christopher P. _eauthor |
|
| 700 | 1 |
_aMurray, Emma L. _eauthor |
|
| 942 | _2ddc | ||
| 948 |
_d658.421 NEC _fBUS24 _p98.40 _tSTANDARD _12 |
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| 999 |
_c51033 _d51033 |
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