000			01169cam a2200241 4500
001			113732600X
008			210928t2014 xxu||||| |||| 00| 0 eng d
020			_a113732600X
041			_aeng
080			_a658.8
100			_aChaston, Ian
245		0	_aSmall business marketing
250			_a2nd
260			_aBasingstoke _bPalgrave Macmillan _c2014
300			_axiii, 296 pages : illustrations ; 24 cm
520			_a9781137326003
520			_aIncludes bibliographical references and index.
520			_aSmall Business Marketing uses both published research and real-world case studies to provide students with an understanding of the key aspects of the small business marketing process. Realistic, validated-through-research management models and theories reveal how appropriated marketing strategies can be used to enhance small business performance. This brand new text also considers the impact of e-commerce and the internet on the development of small businesses and the increasingly important role of the entrepreneur in the new economy.
520			_a2021
650			_aMarketing--Management
650			_aSmall business marketing
999			_c42643 _d42643