000			01634cam a2200205 4500
001			1408173778
008			150220t2014 xxu||||| |||| 00| 0 eng d
020			_a1408173778
041			_aeng
100			_aMale, Alan
245		0	_aIllustration : meeting the brief
260			_aLondon _bBloomsbury _c2014
300			_a160 pages : illustrations ; 28 cm
520			_aThis book is aimed at students and illustrators who are looking to create artworks to fulfill a specific brief, as part of their course, job or career. It leads the reader through the whole thinking process, not just of creation but from the basic essentials which are often overlooked. It explores the very foundations which underpin the choices made in creating an artwork: How is illustration used today? Who is the target audience? How is the image used to convey information? What is the message? Should it be created through truth or metaphor? Packed with lively illustrations itself, Meeting the Brief looks at everything required to make informed decisions from gathering research and the relevance of media placement, to subject matter and the use of visual language. This educational guide guides the reader through his or her brief in detail, covering both the needs of the client as well as considering the audience, in order to get the best possible illustration, not just in artistic terms but in commercial terms too. This is a key text for anyone wishing to make their living in this field.
520			_a1408173778
520			_a9781408173770 (pbk.) :"
650			_aIllustration
650			_aIllustration--Vocational Guidance
999			_c39123 _d39123