| 000 | 00886cam a2200229 4500 | ||
|---|---|---|---|
| 001 | 0273695592 | ||
| 008 | 060815t2006 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0273695592 | ||
| 041 | _aengl | ||
| 080 | _a658.8 | ||
| 100 | _aBrassington, Frances | ||
| 245 | 0 | _aPrinciples of marketing | |
| 250 | _a4th | ||
| 260 |
_aHarlow _bPearson Education Ltd _c2006 |
||
| 300 | _axxxi, 1264 pages : illustrations ; 26 cm | ||
| 520 | _a0273695592 | ||
| 520 | _aIncludes bibliographical references and index. | ||
| 520 | _aBrassington and Pettitts Principles of Marketing has proven to be hugely popular with first-time marketing students leading them painlessly through their course from basic principles such as what product should I market? to more specialised topics such as Relationship Marketing. | ||
| 520 | _a2016 | ||
| 650 | _aMarketing | ||
| 700 | _aPettitt, Stephen | ||
| 999 |
_c38289 _d38289 |
||