000			01823cam a2200229 4500
001			1563677385
008			140620t2011 xxu||||| |||| 00| 0 eng d
020			_a1563677385
041			_aeng
082			_a687.0688 BIC
100			_aBickle, Marianne C.
245		0	_aFashion marketing : _btheory, principles & practice / _cMarianne C. Bickle
260			_aNew York : _bFairchild books, _c2011
300			_axxii, 330 pages : _billustrations ; _c 23 cm
490			_aGlencoe marketing series
504			_aIncludes bibliographical references and index.
520			_aPrior to the 1970s-1980s, fashion marketing focused heavily (and perhaps solely) on women's fashion. Today, fashion marketing influences all products and the manner of style consumers use products. How products are marketed, when products are marketed, the evolution of products into different sizes, shapes, colours, and uses are all influenced by fashion marketers. Fashion marketing is taken to different levels from branding a person (e.g., Ralph Lauren, the person), or line of products (e.g., Lexus luxury cars) to a single product (e.g., Coach handbag). This much-needed text will provide information regarding the introduction, making and machine of the industry calls Fashion Marketing. Features: - Addresses how branding and imaging of fashion, once used for a product or product line, is now used for the company spokesperson, owner, or representative - Looks at the industry through a global perspective - Case Studies including company logo and discussion of the company's impact on fashion marketing -- Online links throughout the chapter for students and instructors to investigate fashion marketing around the U.S. and world.
650			_aFashion merchandising
650			_aClothing trade
650			_aMarketing
942			_2ddc
999			_c37226 _d37226