| 000 | 00836cam a2200241 4500 | ||
|---|---|---|---|
| 001 | 0789029189 | ||
| 008 | 120910t2008 xxu||||| |||| 00| 0 eng d | ||
| 020 | _a0789029189 | ||
| 080 | _a658.802 | ||
| 100 | _aDibb, Sally [1963-] | ||
| 245 | 0 | _aMarket segmentation success : making it happen! | |
| 260 |
_aBinghamton, N.Y.; Hadleigh _bHaworth; BRAD [distributor] _c2008 |
||
| 300 | _axiii, 187 p. : ill. ; 21 cm. (pbk) | ||
| 500 | _aFormerly CIP. | ||
| 520 | _a9780789029171 (cased) : | ||
| 520 | _a0789029170 (cased) : | ||
| 520 | _a9780789029188 (pbk.) : | ||
| 520 | _aIncludes bibliographical references (p. 179-182) and index. | ||
| 650 | _aMarket segmentation | ||
| 650 | _aTarget marketing | ||
| 700 | _aSimkin, Lyndon [1961-] | ||
| 856 |
_uhttp://www.loc.gov/catdir/toc/fy0803/2007033723.html _y[Table of contents only] |
||
| 999 |
_c19390 _d19390 |
||