Includes bibliographical references and index.

Chapter 1: Da Vinci creativity -- Chapter 2: The da Vinci strategy for innovation -- Chapter 3: Da Vinci structuring for innovation -- Chapter 4: Da Vinci organization and innovation culture -- Chapter 5: Da Vinci motivation as enthusiasm --

The most important goals for an organization in the Fourth Industrial Revolution will be innovation and enhanced performance. Creativity is a means for promoting these goals – a creative person is a productive person who uses all their resources to attain specific goals. Da Vinci Creativity should be understood as being focused on improving performance both at individual and organizational levels. Traditional organizations can be hierarchical, and thus rigid, at a time when the external environment is undergoing very rapid change. The aim of this book is to present an organizational model that develops leaders who are able to cope with the demands of the Fourth Industrial Revolution. In light of the increasing levels of innovation being experienced in society around us, this book offers an organizational theory that can be applied in the Fourth Industrial Revolution.