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Describes R. B. Zajonc's theories and research and places them in historical context by tracing their subsequent influence on the field of social psychology. Chapters in this volume are organized around 3 central themes in Zajonc's research. Part 1 of this volume concerns the legacy of Zajonc's ""antimediational"" stance concerning the role of deliberate, conscious reasoning processes in important social psychological phenomena. The 2nd main theme concerns the nature of affect and its interplay with cognitive processes. It is noted that Zajonc posed a challenge to dominant models in many areas of psychology by questioning the strongly held assumption that deliberations precede and mediate evaluations - that thinking generates feelings. The final section of the book deals with aspects of Zajonc's research that seem to contradict his ""antimediational"" tendency, namely, his writings on the role of personal agency. In these, there is an emphasis on personal control, cognitive manipulation and transformation of one's world, and goal striving in the face of adversity. An appendix that chronicles Zajonc's career by presenting citations to his 5 books and more than 100 journal articles and chapters is included.

2017"

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