Direct and interactive marketing
Language: English Publication details: Oxford Oxford University Press 2001 Description: xxiii, 460 pages : illustrations ; 25 cmISBN: 0198782537Subject(s): Direct marketing | Interactive marketingSummary: 9780198782537Summary: Includes bibliographical references and index.Summary: This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.Summary: 2016| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.84 SAR (Browse shelf(Opens below)) | Available | 70585503 | ||
| Standard loan | Library Services Main collection | Print books | 658.84 SAR (Browse shelf(Opens below)) | Available | 70585203 |
9780198782537
Includes bibliographical references and index.
This textbook offers a comprehensive review of the principles of direct, database, and interactive marketing. Designed to accompany undergraduate and post-experience courses in this discipline, the text has been structured to reflect each of the stages that would commonly be encountered in the creation of an interactive marketing plan. It provides a consideration of both customer acquisition and customer development and a detailed examination of the research and analytical techniques employed in making marketing decisions.
2016
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