Learning from world class companies
Language: English Publication details: London Thomson Learning 2001 Description: ix, 203 pages ; 25 cmISBN: 1861526091Subject(s): International business enterprisesSummary: Includes bibliographical references.Summary: This book surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from journals and popular press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business today.Summary: 1861526091| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 338.88 TUN (Browse shelf(Opens below)) | Available | 17026463 |
Includes bibliographical references.
This book surveys a wide selection of multi-national corporations including Coca-Cola, American Express, Boeing, General Motors, IBM, Novartis AG, Wal-Mart Stores, Walt Disney and Daimler Chrysler. Each multinational company is profiled with an overview of the corporation and its history, its significant contributions to global business, and the challenges and opportunities facing it in the coming decade. Accompanying each profile is an article from journals and popular press highlighting a recent issue or problem. The companies and articles have been chosen to give the reader an overview of all of the issues relevant to international business today.
1861526091
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