| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 302.23 ROS (Browse shelf(Opens below)) | Available | 17002826 |
Includes bibliographical references and index.
How has the concept of 'the audience' changed over the past 50 years? How do audiences become producers and not just consumers of media texts? How are new media affecting the ways in which audiences are researched? Media and Audiences: New Perspectives looks at the various ways in which 'the audience' as a concept has changed and examines the relationships between audiences, texts and technologies. A chronological as well as a thematic approach is used to explore a wide range of themes, including: - Audiences exerting their powers as consumers - The political economy of audiences - The ways in which audiences are 'delivered' to advertisers - Broadcasters and the ratings war - The development of narrowcasting and niche audiences The book looks ahead to the future of audience research and suggests that new interactive genres, such as reality TV, and technologies such as the Internet, are already revolutionizing the nature and scope of audience activity and research taking place in the 21st century.
2018"
There are no comments on this title.