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Marketing strategies : a twenty-first century approach

By: Ranchhod, AshokContributor(s): Tinson, Julie | Gauzente, ClaireLanguage: engl Publication details: Harlow FT Prentice Hall 2004 Description: xvii, 239 pages : illustrations ; 25 cmISBN: 0273651927Subject(s): Marketing | Marketing--Case studies | Marketing researchSummary: 9780273651927Summary: Includes bibliographical references and index.Summary: This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner.
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.8101 RAN (Browse shelf(Opens below)) Available 74001635

9780273651927

Includes bibliographical references and index.

This exciting new text develops a new approach to marketing by taking a unique integrated approach to strategic development, incorporating current thinking and the impact of technology in a holistic manner.

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