| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 302.23 HAN (Browse shelf(Opens below)) | Available | 74003690 |
9781405184182
Includes bibliographical references and index.
This handbook offers a comprehensive overview of the complexity and diversity of audience studies in the advent of digital media. It recognizes and appreciates valuable traditional approaches and identifies how they can be applied to, and evolve with, the changing media world. It also offers diverse perspectives from which being an audience, theorizing audiences, researching audiences, and doing audience research are approached today. Furthermore, it argues that the field works best by identifying particular 'audience problems' and applying the best theories and research methods available to solving them.
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