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Strategic management : creating competitive advantages

By: Dess, Gregory GContributor(s): Eisner, Alan B | Mcnamara, Gerry [PhD.,] | Lee, Seung-HyunLanguage: English Publication details: New York, NY McGraw-Hill 2019 Edition: 9thDescription: 1 volume : illustrations ; 25 cmISBN: 1260084302Subject(s): Strategic planningSummary: 9781260084306Summary: Includes bibliographical references and index.Summary: This book provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowd-sourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases.
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.4012 DES (Browse shelf(Opens below)) Available 74004896

9781260084306

Includes bibliographical references and index.

This book provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, Internet strategies, crowd-sourcing, environmental sustainability, businesses' use of blogs and social networking sites and more. The text is rounded off by rich, relevant, and teachable cases.

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