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		No cover image available Advertising psychology and research : an introductory book by Lucas, Darrell Blaine [1902-1995.] Britt, Steuart Henderson [1907- Role: co-author] Language: English Publication details: New York McGraw-Hill 1950 Online access: [Full text available] Availability: Items available for loan: Library Services (1). Place reservation Add to folder (remove)
		No cover image available Measuring advertising effectiveness by Lucas, Darrell Blaine [1902-1995.] Britt, Steuart Henderson [1907- Role: co-author] Series: McGraw-Hill series in marketing and advertisingLanguage: English Publication details: New York McGraw-Hill 1963 Online access: [Full text available] Availability: Items available for loan: Library Services (1). Place reservation Add to folder (remove)
		No cover image available Psychology for advertisers by Lucas, Darrell Blaine [1902-1995.] Benson, Charles Emile [1881- Role: co-author] (Ed) Language: English Publication details: New York Harper & Brothers 1930 Online access: [Full text available] Availability: Items available for loan: Library Services (1). Place reservation Add to folder (remove)

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