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Baseline shift : untold stories of women in graphic design history

By: Levit, Briar (Ed)Language: English Publication details: New York Princeton Architectural Press 2021 Description: 191 pages : coloured illustrations ; 21 cmISBN: 1648960065Subject(s): Women commercial artists--Biography
Contents:
Introduction / Briar Levit -- ""Her Greatest Work Lay in Decorative Design"": Angel De Cora, Ho-Chunk Artist (1869-1919) / Linda M. Waggoner -- A Black Renaissance Woman: Louise E. Jefferson / Tasheka Arceneaux-Sutton -- Women of the Federal Art Project Poster Division / Katie Krcmarik -- One for the Books: Ellen Raskin's Design, Lettering, and Illustration / Briar Levit -- Bea Feitler: The Sir to Ms. Years / Tereza Bettinardi -- By Women, For Women: Suffragist Graphic Design / Meredith James -- In the beginning, woman was the sun / Ian Lynam -- Collective Authorship and Shared Process: The Madame Binh Graphics Collective / Aggie Toppins -- Typist to Typesetter: Norma Kitson and Her Red Lion Setters / Ruth Sykes -- Quick and Correct Compositors at the Case: Early Colonial Women Printers / Sarah McCoy -- Dora Pritchett, Dora Laing, Patricia Saunders...: The Invisible Women of Monotype's Type Drawing Office / Alice Savoie & Fiona Ross -- Press On!-Feminist Historiography of Print Culture and Collective Organizing / MMS (Maryam Fanni, Matilda Flodmark, & Sara Kaaman) -- Celebrating So¨re Popitz, the Bauhaus's Only Known Woman Advertising Designer / Madeleine Morley -- Clearing the Fog: Marget Larsen, San Francisco Designer / Sean Adams & Louise Sandhaus -- Betti Broadwater Haft: ""Letterforms Are Sacred to Me"" / Anne Galperin -- Afterword / Martha Scotford.
Summary: Includes bibliographical references and index.Summary: Baseline Shift brings to light fifteen stories of fascinating and varied women whose work has helped shape, shift and form graphic design as we know it today. From women printers in colonial America to Louise E. Jefferson - an interdisciplinary designer and calligrapher starting out in the 1930s Harlem Renaissance - to the unacknowledged drafters of Monotype's Type Drawing Office to the revolutionary propagandists of the Madame Binh Graphics Collective in the 1970s and '80s. Baseline Shift introduces auteurs, advocates for social justice and creators across the spectrum of the graphic deign discipline. The illuminating essays in the collection are essential reading for designers and fans of design, as well as anyone with an interest in history's unsung heroines.Summary: 2022"
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Holdings
Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 741.60922 LEV (Browse shelf(Opens below)) Available 74006046

Introduction / Briar Levit -- ""Her Greatest Work Lay in Decorative Design"": Angel De Cora, Ho-Chunk Artist (1869-1919) / Linda M. Waggoner -- A Black Renaissance Woman: Louise E. Jefferson / Tasheka Arceneaux-Sutton -- Women of the Federal Art Project Poster Division / Katie Krcmarik -- One for the Books: Ellen Raskin's Design, Lettering, and Illustration / Briar Levit -- Bea Feitler: The Sir to Ms. Years / Tereza Bettinardi -- By Women, For Women: Suffragist Graphic Design / Meredith James -- In the beginning, woman was the sun / Ian Lynam -- Collective Authorship and Shared Process: The Madame Binh Graphics Collective / Aggie Toppins -- Typist to Typesetter: Norma Kitson and Her Red Lion Setters / Ruth Sykes -- Quick and Correct Compositors at the Case: Early Colonial Women Printers / Sarah McCoy -- Dora Pritchett, Dora Laing, Patricia Saunders...: The Invisible Women of Monotype's Type Drawing Office / Alice Savoie & Fiona Ross -- Press On!-Feminist Historiography of Print Culture and Collective Organizing / MMS (Maryam Fanni, Matilda Flodmark, & Sara Kaaman) -- Celebrating So¨re Popitz, the Bauhaus's Only Known Woman Advertising Designer / Madeleine Morley -- Clearing the Fog: Marget Larsen, San Francisco Designer / Sean Adams & Louise Sandhaus -- Betti Broadwater Haft: ""Letterforms Are Sacred to Me"" / Anne Galperin -- Afterword / Martha Scotford.

Includes bibliographical references and index.

Baseline Shift brings to light fifteen stories of fascinating and varied women whose work has helped shape, shift and form graphic design as we know it today. From women printers in colonial America to Louise E. Jefferson - an interdisciplinary designer and calligrapher starting out in the 1930s Harlem Renaissance - to the unacknowledged drafters of Monotype's Type Drawing Office to the revolutionary propagandists of the Madame Binh Graphics Collective in the 1970s and '80s. Baseline Shift introduces auteurs, advocates for social justice and creators across the spectrum of the graphic deign discipline. The illuminating essays in the collection are essential reading for designers and fans of design, as well as anyone with an interest in history's unsung heroines.

2022"

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