Marketing 4.0 : moving from traditional to digital
Language: engl Publication details: Hoboken, NJ John Wiley 2017 Description: xix, 184 pages : illustrations ; 24 cmISBN: 1119341205Subject(s): Marketing | Internet marketingSummary: 9781119341208Summary: Includes bibliographical references and index.Summary: This book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.8 KOT (Browse shelf(Opens below)) | Available | 74001689 |
9781119341208
Includes bibliographical references and index.
This book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today's customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way. This book examines the marketplace's shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow's consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
There are no comments on this title.
Log in to your account to post a comment.