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Business analytics : methods, models and decisions

By: Evans, James R. [1950-]Language: English Publication details: Harlow Pearson Education 2021 Edition: 3rdDescription: 704 pages : illustrations ; 26 cmISBN: 1292339063Subject(s): Business intelligence | Strategic planningSummary: 9781292339061Summary: Includes bibliographical references and index.Summary: 'Business Analytics' teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.Summary: 2022
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.401 EVA (Browse shelf(Opens below)) Available 74009250
Standard loan Library Services Main collection Print books 658.401 EVA (Browse shelf(Opens below)) Available 74009251

9781292339061

Includes bibliographical references and index.

'Business Analytics' teaches the fundamental concepts of modern business analytics and provides vital tools in understanding how data analysis works in today's organizations. Author James Evans takes a fair and comprehensive, approach, examining business analytics from both descriptive and predictive perspectives. Students learn how to apply basic principles, communicate with analytics professionals, and effectively use and interpret analytic models to make better business decisions. And included access to commercial grade analytics software gives students real-world experience and career-focused value. As such, the 3rd Edition has gone through an extensive revision and now relies solely on Excel, enhancing students' skills in the program and basic understanding of fundamental concepts.

2022

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