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Consumer behavior

By: Blackwell, Roger DContributor(s): Miniard, Paul W | Engel, James FLanguage: English Publication details: Delhi Cengage 2018 Edition: 10thDescription: xliii, 719 pages : illustrations ; 28 cmISBN: 9386650878Subject(s): Consumer behaviorSummary: 9789386650870Summary: Includes index.Summary: This text is written with the reader in mind. Its concepts and principles are explained in easily understandable terms. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout one's career. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.8342 BLA (Browse shelf(Opens below)) Available 74006587

9789386650870

Includes index.

This text is written with the reader in mind. Its concepts and principles are explained in easily understandable terms. The topics have been selected to provide a foundation for analyzing consumer behavior and to be managerially and personally relevant in a wide variety of activities throughout one's career. In most instances, the topics in the book are accompanied by real-world examples to help see the relevance of theory in developing the strategy and tactics that create effective marketing programs.

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