How to research trends : move beyond trend watching to kick start innovation / Els Dragt
Language: English Publication details: Amsterdam : BIS Publishers, 2017 Description: 199 pages : illustrations ; 23 cmISBN: 9789063694333Subject(s): Forecasting | Forecasting--ResearchDDC classification: 687.0688 DRA Summary: Understanding trends, the emerging values and needs of groups in society, provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. It brings a structured, research-based approach to the table instead of a crystal ball.| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 687.0688 DRA (Browse shelf(Opens below)) | Available | 74005188 |
Includes bibliographical references and index.
Understanding trends, the emerging values and needs of groups in society, provides you with a foundation to innovate and create change. This book gives you a candid and unbiased overview of the trend research process. It brings a structured, research-based approach to the table instead of a crystal ball.
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