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Strategic management : concepts and cases

By: Carpenter, Mason Andrew [1961-2011,]Contributor(s): Sanders, William Gerard [1957-]Language: English Series: Pearson custom libraryPublication details: Harlow Pearson 2014 Edition: 2nd, InternationalISBN: 1292034025Subject(s): Strategic planningOnline resources: Click here to access online Summary: 9781292034027Summary: Includes bibliographical references and index.Summary: This book is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. It adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with, and thus strengthen your understanding of strategic management. This book weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted and provides detailed analysis of the multi-dimensional nature of strategic management.Summary: 2018
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9781292034027

Includes bibliographical references and index.

This book is concerned with the managerial decisions, processes and activities that allow the creation and implementation of a strategy. It adopts a multi-perspective approach to evaluate and challenge assumptions about what strategy is concerned with, and thus strengthen your understanding of strategic management. This book weaves together theoretical debate and practical insights to enrich the way in which strategy is both viewed and enacted and provides detailed analysis of the multi-dimensional nature of strategic management.

2018

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