TY  - BOOK
AU  - Duarte,Nancy
TI  - Data story: explain data and inspire action through story 
SN  - 9781940858982
U1  - 658.45 DUA 
PY  - 2019///
CY  - Oakton, VA
PB  - Ideapress Publishing
KW  - Social sciences
KW  - Research
KW  - Methodology
KW  - Decision making
KW  - Statistical methods
KW  - Visual analytics
N1  - Includes bibliographical references and index
N2  - Scientists have proven that stories make the brain light up in ways no other form of communication does. Using story frameworks as a communication device for data will help make your recommendations stick and be acted on. Organizations use data to identify problems or opportunities. The actions others may need to take today from your insights in data could reverse or improve the trajectory of your future data. So, communicating data well drives very important outcomes. Even though most roles depend on data, communicating well is the top skill gap in roles using data. The essential skill for today's leaders (and aspiring leaders) is shaping data into narratives that make a clear recommendation and inspire others to act. As you grow in your career, you can become a strategic advisor and ultimately a leader using data to shape a future where humanity and organizations flourish. Duarte and her team have culled through thousands of data slides of her clients in technology, finance, healthcare, and consumer products, to decode how the highest performing brands communicate with data. 'DataStory' teaches you the most effective ways to turn your data into narratives that blend the power of language, numbers, and graphics.
ER  -