TY  - BOOK
AU  - Johnson, Gerry
AU  - Whittington, Richard [1958-]
AU  - Scholes, Kevan
TI  - Fundamentals of strategy
SN  - 1292209070
PY  - 2018///
CY  - Harlow
PB  - Pearson
KW  - Business planning
KW  - Strategic planning
KW  - Business planning--Case studies
KW  - Strategic planning--Case studies
N2  - 9781292209074; Includes bibliographical references and index; Fundamentals of Strategy is designed to help student and business executives boost their academic and professional careers, Fundamentals of Strategy is the most concise and easy to follow overview of the fundamental issues and techniques of strategy. Fundamentals of Strategy, 4th edition Delivers the essential concepts and techniques of strategy in a new 8 chapter structure. This allows additional space to unpack the fundamentals in depth, and at times more critically. Revamped final chapter on `Strategy in action', raising implementation issues such as organisational structure, management processes and strategic change Covers up-to-date topics including business models, sustainability and entrepreneurial start-ups. Engages the reader with real-world strategy problems and provides insights and strategy examples from a wide range of international organisations. New and updated cases and illustrations featuring small and large organisations from profit and not-for-profit sectors and operating all over the world. Links to online support material; 2021
UR  - http://www.vlebooks.com/vleweb/product/openreader?id=RegentsUni&isbn=9781292209074
ER  -