Johnson, Gerry

Exploring strategy - 10th - Harlow Pearson 2014

Exploring corporate strategy

Includes bibliographical references and index. From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations – how they grow, how they innovate and how they change. With two new members added to the renowned author team, this tenth edition of Exploring Strategy has been comprehensively updated to help you: - Understand clearly the key concepts and tools of strategic management - Explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship 2018"

1292006943


Business planning
Strategic planning
Business planning--Case studies
Strategic planning--Case studies