Burke, Sandra

Fashion entrepreneur : starting your own fashion business - 2nd - London Burke Publishing 2013 - 175 pages : coloured illustrations ; 30 cm - Fashion Design Series .

Includes index.

Fashion Entrepreneur, now in its 2nd Edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. 2019"

0987668315


Clothing trade--Management
Fashion merchandising
Entrepreneurship
New business enterprises--Management

687.0688