Fashion entrepreneur : starting your own fashion business
- 2nd
- London Burke Publishing 2013
- 175 pages : coloured illustrations ; 30 cm
- Fashion Design Series .
Includes index.
Fashion Entrepreneur, now in its 2nd Edition, is essential reading for those planning to set up and run a successful business within the fashion and creative industries. This book guides the reader through the process of creating a fashion business (including online businesses); spotting and exploiting opportunities, networking to build a personal network of useful contacts, writing a business plan, branding and marketing and how to manage a business on a day-to-day basis. The theory is presented as a step-by-step guide, packed with case studies and interviews, inspiring fashion illustrations, diagrams and imagery from established fashion entrepreneurs to enhance the understanding of the subject area. 2019"
0987668315
Clothing trade--Management Fashion merchandising Entrepreneurship New business enterprises--Management