Ajzen, Icek

Understanding attitudes and predicting social behavior - Upper Saddle River, NJ Prentice-Hall 1980 - x, 278 pages : illustrations ; 23 cm

0139364358 Includes bibliographical references and index. This book is designed to familiarize the reader with the authors' theory and methods, and to show how the relatively small number of concepts comprising the theory of reasoned action can be used to predict, explain, and influence human behaviour in applied settings. 2017

0139364358


Attitude (Psychology)
Prediction (Psychology)
Social psychology

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