Dibb, Sally  <br/><br/>
Marketing essentials / 
Sally Dibb, Lyndon Simkin 
 - 2nd 
 - Andover, Hants :  Cengage Learning,  2013. 
 - xv, 521 pages :  illustrations ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> This book explains the nature of marketing and the importance of understanding the complexities of the market place in a concise manner. This comprehensive text is easy to read, reflects accurately the current thinking in the world of marketing and is informative, interesting and topical. It follows a logical structure enabling students to clearly see how effective marketing requires an analysis of the market place, the recommendation of a marketing strategy and the implementation of the desired strategy. 
<br/><br/><label>ISBN: </label>1408073684 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8 DIB