Tan, Jeanne [(Journalist),] <br/><br/>
Happening 2 : design for events 

 - Amsterdam  Frame Publishers  2017 
 - 304 pages : chiefly illustratated ; 31 cm 
<br/><br/> 9789492311030  Includes index.  Happenings are very much still happening - more than enough reason to launch a sequel to our first event-themed title. In the age of social media, the event is becoming a mass-marketing campaign that targets a global audience. And its reach is far greater if it's both memorable and photogenic. Happening 2 covers over 60 stunning spectacles - from fashion shows to festivals and exhibitions to exclusive product launches - that leave lasting impressions. Events offer designers the perfect testing ground; they are ideal opportunities to experiment with spatial perception and sensory experiences. Happening 2 travels the globe to cover memorable moments by the likes of Bureau Betak, Bompas & Parr, MVRDV, Snarkitecture and TeamLab, revealing how the designers translated their concepts from page to platform. 
<br/><br/><label>ISBN: </label>9492311038 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Special events<br/>Industrial design<br/>Display of merchandise<br/>Exhibitions<br/>Marketing
<br/><br/><label>Universal Decimal Class. No.: </label>745.4