Okonkwo, Uche <br/><br/>
Luxury fashion branding : trends, tactics, techniques 

 - Basingstoke  Palgrave Macmillan  2007 
 - xx, 332 pages ; illustrations ; 24 cm 
<br/><br/> 9780230521674  Includes bibliographical references and index.  This groundbreaking fashion branding and management text brings an analytical business dimension to the marketing and corporate techniques of the luxury fashion goods industry. It will make engaging reading for anyone who wishes to learn about the captivating business of turning functional products into objects of desire.  2016 
<br/><br/><label>ISBN: </label>0230521673 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Luxury goods industry<br/>Luxuries--Marketing<br/>Fashion merchandising<br/>Brand name products
<br/><br/><label>Universal Decimal Class. No.: </label>687.0688