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Principles of strategic management

By: Morden, Tony [1946-]Language: English Series: Innovative business textbooksPublication details: London Routledge 2016 Edition: 3rdISBN: 1315602172Subject(s): Strategic planningOnline resources: Click here to access online Summary: 9781315602172Summary: Includes bibliographic references and index.Summary: This book offers a comprehensive introduction to the study and practice of strategic management. This book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation and contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused parts and chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly.Summary: 2021
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9781315602172

Includes bibliographic references and index.

This book offers a comprehensive introduction to the study and practice of strategic management. This book covers the fundamentals of strategic analysis and planning, strategy formulation, strategic choice, and strategy implementation and contains new material on leadership and corporate governance, and on the strategic management of time, risk, and performance. There is a new chapter on the key issue of crisis and business continuity management. The book retains the strong international flavour of its predecessors. The book is constructed in sharply focused parts and chapters. The text is then broken down into accessible Sections. The presentation is clear and reader-friendly.

2021

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