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What is strategy - and does it matter?

By: Whittington, Richard [1958-.]Language: engl Publication details: London Thomson Learning 2001 Edition: 2ndDescription: x, 151 pages : illustrations ; 23 cmISBN: 1861523777Subject(s): Strategic planningSummary: 9781861523778Summary: Includes bibliographical references and index.Summary: In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.
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Item type Current library Collection Class number Status Date due Barcode
Standard loan Library Services Main collection Print books 658.4012 WHI (Browse shelf(Opens below)) Available 17028615
Standard loan Library Services Main collection Print books 658.4012 WHI (Browse shelf(Opens below)) Available 74005658

9781861523778

Includes bibliographical references and index.

In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.

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