What is strategy - and does it matter?
Language: engl Publication details: London Thomson Learning 2001 Edition: 2ndDescription: x, 151 pages : illustrations ; 23 cmISBN: 1861523777Subject(s): Strategic planningSummary: 9781861523778Summary: Includes bibliographical references and index.Summary: In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.4012 WHI (Browse shelf(Opens below)) | Available | 17028615 | ||
| Standard loan | Library Services Main collection | Print books | 658.4012 WHI (Browse shelf(Opens below)) | Available | 74005658 |
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9781861523778
Includes bibliographical references and index.
In this revision of his classic book Richard Whittington challenges the basic assumptions of management orthodoxy. By applying four basic theoretical approaches of strategy-making to a series of key strategic issues, Whittington demonstrates the practical implications of different theories with many examples. Students are then challenged to critically evaluate their own personal approach to strategy-making in practice.
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