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Fashion forward : a guide to fashion forecasting / Chelsea Rousso ; Nancy Ostroff.

By: Rousso, Chelsea [author.]Contributor(s): Kaplan Ostroff, Nancy [author.]Publisher: London : Fairchild Books, 2024Edition: 3rd edISBN: 9781501374333Subject(s): Fashion design | Fashion -- ForecastingOnline resources: Click here to access online
Contents:
Preface Acknowledgments About the Authors About the Forecasters PART I THE PRINCIPLES OF FASHION FORECASTING 1 Introduction To Fashion Forecasting 2 Brief History Of Contemporary Fashion 3 Fashion Movement 4 Social And Cultural Influences 5 Market And Sales Research For Forecasting PART II DEVELOPING AND PRESENTING A FASHION FORECAST 7 Color 8 Textiles, Trims, Findings, And Materials 9 The Look 10 Creating And Presenting A Forecast Glossary Bibliography Art Credits Index
Summary: In the ever-evolving world of fashion, staying ahead of the curve is essential. Fashion Forward: A Guide to Fashion Forecasting returns in its highly anticipated third edition to guide you through the dynamic realm of fashion prediction. Whether you're a budding fashion enthusiast, a trend-conscious designer, or a seasoned industry professional, this book is your compass to navigate the exciting and unpredictable landscape of fashion. New to This Edition - Cutting-Edge AI Insights: Explore how Artificial Intelligence is revolutionizing fashion forecasting, providing unparalleled accuracy and foresight. -Sustainable Fashion: Dive into the eco-conscious revolution sweeping through the industry, with insights on ethical sourcing, sustainable materials, and green fashion forecasting. -Virtual Reality and the Future of Shopping: Discover how VR and AR technologies are reshaping the retail experience and how you can leverage them for success. -Updated Concepts from Forward Thinkers: Learn from real-world perspective and successful tips used to master the art of forecasting. Features - Trendspotting: Master the art of trendspotting with in-depth analysis and case studies. -Data-Driven Insights: Harness the power of big data and analytics for pinpoint accuracy in predicting fashion trends. -Consumer Behavior: Decode the psychology of fashion consumers and learn how to cater to their desires. -Sourcing and Sustainability: Navigate the ethical fashion movement and make responsible choices. -Global Perspectives: Explore how fashion forecasting differs across cultures and markets. Featuring stunning visuals, practical advice, and a wealth of industry expertise, this is your essential companion on the journey of forecasting.
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Preface Acknowledgments About the Authors About the Forecasters PART I THE PRINCIPLES OF FASHION FORECASTING 1 Introduction To Fashion Forecasting 2 Brief History Of Contemporary Fashion 3 Fashion Movement 4 Social And Cultural Influences 5 Market And Sales Research For Forecasting PART II DEVELOPING AND PRESENTING A FASHION FORECAST 7 Color 8 Textiles, Trims, Findings, And Materials 9 The Look 10 Creating And Presenting A Forecast Glossary Bibliography Art Credits Index

In the ever-evolving world of fashion, staying ahead of the curve is essential. Fashion Forward: A Guide to Fashion Forecasting returns in its highly anticipated third edition to guide you through the dynamic realm of fashion prediction. Whether you're a budding fashion enthusiast, a trend-conscious designer, or a seasoned industry professional, this book is your compass to navigate the exciting and unpredictable landscape of fashion.
New to This Edition - Cutting-Edge AI Insights: Explore how Artificial Intelligence is revolutionizing fashion forecasting, providing unparalleled accuracy and foresight. -Sustainable Fashion: Dive into the eco-conscious revolution sweeping through the industry, with insights on ethical sourcing, sustainable materials, and green fashion forecasting. -Virtual Reality and the Future of Shopping: Discover how VR and AR technologies are reshaping the retail experience and how you can leverage them for success. -Updated Concepts from Forward Thinkers: Learn from real-world perspective and successful tips used to master the art of forecasting.
Features - Trendspotting: Master the art of trendspotting with in-depth analysis and case studies. -Data-Driven Insights: Harness the power of big data and analytics for pinpoint accuracy in predicting fashion trends. -Consumer Behavior: Decode the psychology of fashion consumers and learn how to cater to their desires. -Sourcing and Sustainability: Navigate the ethical fashion movement and make responsible choices. -Global Perspectives: Explore how fashion forecasting differs across cultures and markets. Featuring stunning visuals, practical advice, and a wealth of industry expertise, this is your essential companion on the journey of forecasting.

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