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Entrepreneurship : the practice and mindset / Heidi M. Neck, Christopher P. Neck, Emma L. Murray.

By: Neck, Heidi M [author]Contributor(s): Neck, Christopher P [author] | Murray, Emma L [author]Publisher: Thousand Oaks : Sage, 2024Edition: 3rd; International student editionDescription: xxxvii, 556 pages : illustrations (colour) ; 28 cmISBN: 9781071942260Subject(s): EntrepreneurshipDDC classification: 658.421 NEC
Contents:
PART I: Entrepeneurship is a life skill ~ Chapter 1: Practicing Entrepreneurship -- Chapter 2: Activating an Entrepreneurial Mindset-- Chapter 3: Creating and Recognizing New Opportunities -- PART II: Creating and developing opportunities ~ Chapter 4: Using Design Thinking -- Chapter 5: Building Business Models -- Chapter 6: Developing Your Customers -- Chapter 7: Testing and Experimenting With New Ideas -- Chapter 8: Developing Networks and Building Teams -- Chapter 9: Creating Revenue Models -- PART III: Evaluating and acting on opportunities ~ Chapter 10: Planning for Entrepreneurs -- Chapter 11: Anticipating Failure -- PART IV: Supporting new opportunities ~ Chapter 12: Bootstrapping and Crowdfunding for Resources -- Chapter 13: Financing for Startups -- Chapter 14: Navigating Legal and IP Issues -- Chapter 15: Engaging Customers Through Marketing -- Chapter 16: Supporting Social Entrepreneurship --
Summary: 'Entrepreneurship: The Practice and Mindset' catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to start-ups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.
List(s) this item appears in: New Business Books
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Item type Current library Collection Class number Status Date due Barcode
Short-term loan Library Services Ask a staff member Print books 658.421 NEC (Browse shelf(Opens below)) Available 74012494
Standard loan Library Services Main collection Print books 658.421 NEC (Browse shelf(Opens below)) Issued 02/01/2025 74013544
Standard loan Library Services Main collection Print books 658.421 NEC (Browse shelf(Opens below)) Available 74013545
Standard loan Library Services Main collection Print books 658.421 NEC (Browse shelf(Opens below)) Issued 02/01/2025 74013417

Includes bibliographical references and index.

PART I: Entrepeneurship is a life skill ~
Chapter 1: Practicing Entrepreneurship -- Chapter 2: Activating an Entrepreneurial Mindset-- Chapter 3: Creating and Recognizing New Opportunities --

PART II: Creating and developing opportunities ~
Chapter 4: Using Design Thinking -- Chapter 5: Building Business Models -- Chapter 6: Developing Your Customers -- Chapter 7: Testing and Experimenting With New Ideas -- Chapter 8: Developing Networks and Building Teams -- Chapter 9: Creating Revenue Models --

PART III: Evaluating and acting on opportunities ~
Chapter 10: Planning for Entrepreneurs -- Chapter 11: Anticipating Failure --

PART IV: Supporting new opportunities ~
Chapter 12: Bootstrapping and Crowdfunding for Resources -- Chapter 13: Financing for Startups -- Chapter 14: Navigating Legal and IP Issues -- Chapter 15: Engaging Customers Through Marketing -- Chapter 16: Supporting Social Entrepreneurship --

'Entrepreneurship: The Practice and Mindset' catapults students beyond the classroom by helping them develop an entrepreneurial mindset so they can create opportunities and take action in uncertain environments. Based on the world-renowned Babson Entrepreneurship program, this text emphasizes practice and learning through action. Students learn entrepreneurship by taking small actions to get feedback, experiment, and move ideas forward. They will walk away from this text with the entrepreneurial mindset, skillset, and toolset that can be applied to start-ups as well as organizations of all kinds. Whether your students have backgrounds in business, liberal arts, engineering, or the sciences, this text will take them on a transformative journey and teach them crucial life skills.

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