Teaching entrepreneurship : a practice-based approach : Volume 2 / Heidi M. Neck, Patricia G. Greene, Candida G. Brush
Language: English Series: Publication details: Cheltenham : Edward Elgar Publishing, 2021 ISBN: 9781839105173Subject(s): Entrepreneurship -- Study and teachingOnline resources: Read this book on VLeBooksItem type | Current library | Collection | Class number | Status | Date due | Barcode | |
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ebook | Library Services Main collection | ebooks | Available |
Includes index.
Contents: -- 1 Introduction to Teaching Entrepreneurship, Volume Two 1 -- Heidi M. Neck, Candida G. Brush and Patricia G. Greene -- 2 Are you teaching entrepreneurially? A self-assessment 17 -- Heidi M. Neck, Candida G. Brush and Patricia G. Greene -- 3 Exercises to practice play 21 -- Collaborative art 22 -- The Babson Airplane Company 28 -- Puzzles and stories 35 -- Seated bucket ball 47 -- Words with frenemies 53 -- The bake-off playwriting activity 73 -- Overcoming your fears through art 79 -- The geometric challenge 85 -- 4 Exercises to practice empathy 91 -- A day in the life 92 -- Idea generation - a family affair 98 -- Successful pitching styles 108 -- Customer journey mapping 114 -- AEIOU observation 123 -- What if I were my own customer? 128 -- Fumbling in the dark 134 -- Sylvia Waterston interactive case 141 -- Investor negotiation 155 -- Target market buyer personas 170 -- 5 Exercises to practice creation 176 -- Exploring growth options 177 -- Creating the future through the UN Sustainable -- Development Goals 184 -- Give-get for resource acquisition 189 -- Pitching with the 4H Framework 196 -- Idea board 204 -- Tell me about . . . an interview role-play for need -- identification 210 -- What should public policy be for entrepreneurs? 218 -- Hot seat 223 -- 6 Exercises to practice experimentation 231 -- Building gender acumen as an inclusive entrepreneurial -- leadership competence 232 -- Idea testing using the business model canvas 245 -- Mindshifts 253 -- Supply chain innovation to reduce ecological impact 257 -- The relevance and value of pivoting - which company -- would you invest in? 266 -- Testing small in order to grow big 271 -- Opportunity evaluation checklist 280 -- Sweating the small stuff 288 -- Ideas in motion 300 -- 7 Exercises to practice reflection 306 -- Envisioning the future 307 -- Why should I invest in you? 316 -- Uncertainty and corporate entrepreneurship - the TMRO -- (Tomorrow) Framework 321 -- Looking in - founder identity in new venture creation 332 -- Babson activity analysis 338 -- Designing the authentic brand called you 348 -- The organizational culture design game 359 -- Five strangers 366 -- Appendix: exercises categorized by topic 373 -- -- Index 377
Building on the success of the first volume of Teaching Entrepreneurship, this second volume features new teaching exercises that are adaptable and can be used to teach online, face to face or in a hybrid environment. In addition, it expands on the five practices of entrepreneurship education: the practice of play, the practice of empathy, the practice of creation, the practice of experimentation, and the practice of reflection.This portfolio of practices leads to a holistic teaching approach designed to help students think and act more entrepreneurially under various degrees of uncertainty and across contexts. Here in Volume Two the editors and contributors demonstrate how the five practices are a framework for course development to help students make progress toward a more entrepreneurial way of thinking and develop the ability to find and create new opportunities with the courage to act on them.Educators trying to build entrepreneurship into their curriculum, from within and outside the business school, will find Teaching Entrepreneurship, Volume Two invaluable in developing experiential learning experiences.
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