| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
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| ebook | Library Services | ebooks | Available |
Includes bibliographical references and index.
I. RESEARCH PHASE Entrepreneurship 1. What you bring to entrepreneurship Business idea 2. Finding your business idea Industry and markets 3. Understanding your industry and markets II. BUSINESS MODEL DEVELOPMENT PHASE Market segments and value propositions 4. Structuring your business model 5. Crafting your value proposition and branding Marketing plan 6. Developing your marketing mix 7. Communicating your value proposition 8. Scalability and growth Operations plan 9. Legal foundations 10. Managing operations and risk Resources 11. Managing and leading people 12. Financial resources Financial plan 13. Preparing and using financial forecasts III. LAUNCH AND VALIDATION PHASE Business model and business plan 14. Preparing, using and validating the business plan
With his innovative New Venture Creation Framework, Paul Burns breaks the venture creation process up into three key phases: Research, Business Model Development, and Launch. At every stage crucial steps and considerations are revealed, providing comprehensive coverage of the subject. Practical advice is combined with academic research, enabling you to run a course which is both relevant and rigorous. The second edition of this popular textbook is essential reading for any undergraduate or postgraduate course in new venture creation. It will also prove useful for shorter courses on entrepreneurship and in enterprise centres and entrepreneurship hubs. New to this Edition: Thought-provoking video interviews with author Paul Burns examine key questions; Video and audio cases provide an insight into life as an entrepreneur; A fictional running case study offers insight on thematic concepts as applied to one example; A greater variety of case studies, ranging from well-known businesses to smaller, local initiatives; A new Workbook design, with space for students to write their answers and ideas; Closer alignment of the content to the innovative New Venture Creation Framework, resulting in a textbook that is clear and easy to follow.
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