| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 658.11 KAW (Browse shelf(Opens below)) | Available | 74005077 |
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Includes bibliographical references and index.
This book reflects the seismic changes in business over the last decade, in which once-invulnerable market leaders have struggled and many of the basics of getting established have become easier, cheaper and more democratic. Today, business plans are no longer necessary. Social media has replaced PR and advertising as the key method of promotion. Crowdfunding is now a viable alternative to investors. Cloud computing makes basic infrastructure affordable for almost any new venture. This text will show you how to effectively deploy all these new tools. And it will help you master the fundamental challenges that have not changed: building a strong team, creating an awesome product or service, and facing down your competition. Whether you're an aspiring entrepreneur, own a business, or want to get more entrepreneurial within any organisation, this book will help you make your crazy ideas stick. It's an adventure that's more art than science - the art of the start."
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