| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 746.920688 SHE (Browse shelf(Opens below)) | Available | 74003151 |
Browsing Library Services shelves, Shelving location: Main collection, Collection: Print books Close shelf browser (Hides shelf browser)
| 746.92068 FAS Fashioning professionals : identity and representation at work in the creative industries | 746.920688 CAR The Carhartt WIP archives | 746.920688 PEL Branding the man : why men are the next frontier in fashion retail | 746.920688 SHE The real world guide to fashion selling and management | 746.92072 FLY Research methods for the fashion industry | 746.92072 FLY Research methods for the fashion industry | 746.92072 MBE Fashion design research / |
Includes bibliographical references and index.
Proper selling is professional, ethical and plays a vital role in the success of any business. The Real World Guide to Fashion Selling and Management explores the proven real-world principles of personal selling, customer relationships and sales management. The second edition is updated to reflect the latest sales methods and addresses the digital world as it applies to the sales activity. The use of social media, content marketing and time management tools are key elements covered in this revised edition. Sherman and Perlman outline the essentials required for success in the industry: how salespeople define and locate their markets, the importance of developing and maintaining relationships with clients, techniques for top-notch sales presentations, basic professional do's and don'ts, dynamic ""behind the label"" success stories, and how to anticipate-not just keep up with-today's global marketplace."
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