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Exploring strategy

By: Johnson, GerryContributor(s): Whittington, Richard [1958-] | Scholes, KevanLanguage: English Publication details: Harlow Pearson 2014 Edition: 10thISBN: 1292006897Subject(s): Strategic planning | Business planningOnline resources: Click here to access online Summary: 9781292006895Summary: Includes bibliographical references and index.Summary: From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. This book has been comprehensively updated to help you understand clearly the key concepts and tools of strategic management, explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship and learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC.Summary: 2018
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9781292006895

Includes bibliographical references and index.

From entrepreneurial start-ups to multinationals, charities to government agencies, this book raises the big questions about organisations - how they grow, how they innovate and how they change. This book has been comprehensively updated to help you understand clearly the key concepts and tools of strategic management, explore hot topics, including internationalisation, corporate governance, innovation and entrepreneurship and learn from case studies on world-famous organisations such as Apple, H&M, Ryanair and Manchester United FC.

2018

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