| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| ebook | Library Services | ebooks | Available |
9781473758735
Includes bibliographical references and index.
'Marketing Concepts and Strategies' combines a thorough overview of essential marketing principles, concepts and strategies with a visually-engaging, reader-friendly presentation. Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehensive guide to marketing.
2020
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