| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Overnight loan | Library Services Main collection | Print books | 658.8 BOO (Browse shelf(Opens below)) | Available | 74005401 | |
| Standard loan | Library Services Main collection | Print books | 658.8 BOO (Browse shelf(Opens below)) | Available | 74005405 | |
| Standard loan | Library Services Main collection | Print books | 658.8 BOO (Browse shelf(Opens below)) | Available | 74005403 | |
| Standard loan | Library Services Main collection | Print books | 658.8 BOO (Browse shelf(Opens below)) | Available | 74005404 | |
| Standard loan | Library Services Main collection | Print books | 658.8 BOO (Browse shelf(Opens below)) | Available | 74005402 |
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| 658.8 BOO Contemporary marketing | 658.8 BOO Contemporary marketing | 658.8 BOO Contemporary marketing | 658.8 BOO Contemporary marketing | 658.8 BOO Contemporary marketing | 658.8 BOW Computer-mediated marketing strategies : social media and online brand communities | 658.8 BOW Computer-mediated marketing strategies : social media and online brand communities |
9781305075368
Includes bibliographical references and index.
The authors provide thorough coverage of essential marketing principles, exploring all components of the marketing mix, and providing practical guidance to help students prepare for successful marketing careers. This trusted text continues to grow stronger with each groundbreaking new edition, preserving what has made previous editions perennial best-sellers, while adding innovative new features and up-to-date information on current trends, topics, research, and best practices in this ever-evolving field.
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