| Item type | Current library | Collection | Class number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 687.0688 COP (Browse shelf(Opens below)) | Available | 74005318 |
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| 687.0688 BUR Fashion entrepreneur : starting your own fashion business | 687.0688 BYO Fashion branding and communication : core strategies of European luxury brands | 687.0688 CON Consumer behaviour and sustainable fashion consumption | 687.0688 COP Fashion promotion in practice | 687.0688 COX Luxury fashion : a global history of heritage brands | 687.0688 COX Luxury fashion : a global history of heritage brands | 687.0688 DIA Fashion retailing : a multi-channel approach |
9781472568922
Includes Index.
Fashion lives and dies by stories. Aiming to 'tell the stories of fashion', Fashion Promotion in Practice both instructs and inspires through an entertaining look at contemporary promotional practice within the fashion industry, showing you how you can apply this to your own future brands and campaigns. Offering crucial insights into the how and why of promotional practice, Fashion Promotion in Practice explores the key issues and main areas of fashion promotion, including fashion film, the democratization of the catwalk, strategic brand collaborations, fashion magazines, celebrity endorsement, curating the fashion space, advertising, public relations, and campaign planning and evaluation. Each chapter also explores the key technologies, events and activities, which have shaped each practice. Beautifully illustrated, this go-to guide for fashion promotion contains exercises, case studies and interviews with major industry professionals, including Oliviero Toscani, Adam Drawas, Rebecca Grant, Kathryn Ferguson, Georgia Hardinge and Josie Roscopp, Diane Pernet, Andrea Leonardi and Katie Baron, making it a must-read for all those involved in the fashion industry.
2017
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