International business
Language: engl Publication details: Andover Cengage 2016 Edition: 2ndDescription: xxii, 606 pages : illustrations ; 26 cmISBN: 1473722640Subject(s): International business enterprises | International tradeSummary: 9781473722644Summary: Includes bibliographical references and index.Summary: This book offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.Summary: 2022| Item type | Current library | Collection | Class number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|---|
| Standard loan | Library Services Main collection | Print books | 338.88 PEN (Browse shelf(Opens below)) | Available | 74004257 | ||
| Standard loan | Library Services Main collection | Print books | 338.88 PEN (Browse shelf(Opens below)) | Available | 74004258 |
9781473722644
Includes bibliographical references and index.
This book offers a comprehensive and accessible introduction to international business that starts from Europe but ultimately encompasses the globe. This edition has been fully updated to reflect the rapidly changing world of business, including more coverage of emerging economies and trading blocks. The text's comprehensive coverage is arranged around one central question - what determines the success and failure of firms around the globe? Scholarly research is used throughout to help answer this question and to facilitate learning of the key concepts.
2022
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